Privacy Notice

ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C.

In compliance with the Ley Federal de Protección de Datos Personales en Posesión de los Particulares (the "Law"), ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., (ALEGRIAM), protects and safeguards your personal data to prevent damage, loss, destruction, theft, loss, alteration, as well as unauthorized processing of the same.

We hereby inform you of the terms and conditions of the Personal Data Privacy Notice ("Privacy Notice") of ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C. with address at Río Tiber 87, Piso 3, Col. Cuauhtémoc, 06500, Mexico City.

What information do we collect?

The information that you freely and voluntarily provide to ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., through our services, online, in writing, by telephone and/or by other different means, may include but not limited to: (i) personal data, (ii) labor data, and (iii) patrimonial and financial data. Likewise and only if applicable, we may collect through the information you provide us, some personal data in general and labor data as appropriate, of third parties such as your children, spouse, additional cardholders that you designate, as well as the joint obligor (if required according to our credit policies), as well as personal references for consultation and verification purposes of your data by ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C. In order to make sure that the personal data you freely provide are correct and current, ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., may collect information from other sources such as credit information companies and official databases such as the database of the Mexican Institute of Industrial Property.

Also, according to ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C. credit policies, we may require a copy of your official identification with photograph and proof of your address.

In the case of third parties whose personal data we collect through you, we also take security and confidentiality measures for the treatment of your information, in accordance with the terms and conditions in this Privacy Notice.

You expressly consent to the processing of your personal data in accordance with the terms and conditions of this Privacy Notice.

What do we use your information for?

The personal data we collect is used for the following purposes, but not limited to: (i) identification and verification purposes, (ii) contact, (iii) processing your registration request, (iv) offering and delivering our goods and services, (v) identifying purchase history, and other similar purposes. In the collection and processing of personal data that you provide us, we comply with all the principles set forth in the Law (article 6): legality, quality, consent, information, purpose, loyalty, proportionality and responsibility.

With whom do we share your information?

ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., may hire one or more third parties as selected service providers to support the activities of promotion and marketing of our goods and services, management and administration of personal data collected online, or by any other means, as well as for verification purposes of the information you provide us, so ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., will in no case market, sell or rent personal information about you to a third party without your prior consent.

It is understood that you have given your consent to the transfer of your personal data, if you do not express your opposition to their transfer.

The personal data you provide to ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., may be compiled and stored in a database owned exclusively by ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C. Links to external sites are not the responsibility of ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., so we do not assume any responsibility regarding the content and privacy policies of such sites.

What security and control measures do we use to protect your personal data?

ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C. has implemented administrative, technical and physical security measures to protect your personal data, which we also require to be complied with by the service providers we hire.

The protection of personal data privacy is especially important for ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., for that reason, when we have knowledge of personal data, its treatment will be carried out complying at all times with the guidelines and requirements established by law.

Which is the area responsible for the management and administration of personal data?

The area responsible for the handling and administration of personal data is "Atención Administrativa", who can be contacted by e-mail at pfw@alegriam.mx or directly at our offices at Río Tiber 87, 3rd floor, Col. Cuauhtémoc, 06500, Mexico City.

How can you exercise your ARCO rights and revoke your consent?

In terms of the LFPDPPP, as of January 6, 2012, you may initiate the procedure for the protection of ARCO rights before the Federal Institute of Access to Information and Protection of Personal Data (IFAI) within 15 days from the date on which ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C. gives an answer to your request or, if after the term established by the Law, ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C. does not give an answer to your request.

As holder of personal data, you may exercise your ARCO rights (access, rectification, cancellation and opposition to the processing of your personal data), or revoke the consent you have granted to ALEGRÍA MARTÍNEZ & FERNÁNDEZ WONG, S.C., for the processing of your personal data, by sending your request directly to the "Administrative Attention" area through the e-mail account: pfw@alegriam.mx. Such request must contain at least (a) name and address or other means to communicate the response to your request; (b) documents proving your identity or, where appropriate, legal representation; (c) a clear and precise description of the personal data in respect of which you request to exercise any of the ARCO rights, (d) the express statement to revoke your consent to the processing of your personal data and therefore, not to use them; (d) any other element that facilitates the location of the personal data.

Changes to the Privacy Notice. We reserve the right to change this Privacy Notice at any time. If there are any changes to this Privacy Notice, you will be notified through our website: www.alegriam.mx.